Released on: February 5, 2008, 4:49 am

Press Release Author: Mara Siegler

Industry: Advertising

Press Release Summary: Agency to Develop Overall Digital Strategy for the Leader in
Outdoor Enthusiast Publications


Press Release Body: New York, NY, Feb 05,2008--Format, whose clients include New
York Magazine, Le Monde, and Glamour, today announced that it has been selected to
develop a comprehensive new digital strategy for InterMedia Outdoors, which
publishes 17 leading hunting, fishing and shooting magazines. This includes building
creative new applications for each brand, developing web site designs, and
implementing production services.

"We selected Format because of their success in creating innovative digital
strategies for the publishing industry as well as their comprehensive understanding
of the hunting and fishing category," said David Robbins, Director, Digital Content,
InterMedia Outdoors. "Format's objective is to transition our portfolio of brands to
a truly integrated model without compromising our current print offerings."

"Format is excited to be working on this extensive project with InterMedia
Outdoors," says Jeremy Davis, Partner, Format. "Our goal is to considerably increase
the amount of profitable revenues that InterMedia can generate from their digital
offerings and build a stronger relationship with their target audience."

About Format

Format specializes in developing customized digital strategies for leading media
brands including New York Magazine, New York Times, Le Monde, Glamour , and
Prevention, among others. The agency offers full service capabilities including
strategy, design and production. Format\'s goal is to increase their publishers\'
revenues in today\'s constantly changing economic environment. The Format management
team, which includes Jeremy Davis, Andrew Lerner and Bob Davidowitz, brings together
a unique combination of strategic, product development and publishing experience.
Founded in 2006, Format is headquartered in New York City. For more information,
please visit format-studio.com .

About InterMedia Outdoors

InterMedia Outdoors, Inc. is the leading multimedia company exclusively serving the
information and entertainment needs of outdoors enthusiasts, with the largest
network of websites dedicated to hunting, shooting and fishing; a portfolio of 17
magazines including powerful brands such as In-Fisherman, Florida Sportsman, Guns &
Ammo, Petersen's Hunting, and Fly Fisherman; 11 market-leading television
productions; syndicated radio programming and the largest library of outdoors
television programming.
Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/).

Press contact:

Mark Pasetsky
Mark Allen & Company
212.243.8543
mp@markallenco.com


Contact:

Mara Siegler
Mark Allen & Company
48 West 21st Street, Suite 906
New York, NY 10010
United States.
646-775-6325
mara@markallenco.com
http://www.format-studio.com/

Web Site: http://www.format-studio.com/

Contact Details: Mara Siegler
Mark Allen & Company
48 West 21st Street, Suite 906
New York, NY 10010
United States.
646-775-6325
mara@markallenco.com
http://www.format-studio.com/